
When you repeat the Name without feeling, it seldom reaches the mark. The Name of the Lord must be recited with awe and wonder, humility and reverence. The bow has to be drawn full before the arrow is released; then it will pierce the target. Feeling is the force that draws the strings taut and makes the Name reach the deity, the bearer of the Name.

“Be always saturated with Prema (Divine Love). Speak softly and sweetly. Do not use harsh words against anyone, for words wound more fatally than arrows. Sympathize with suffering, loss and ignorance. Try your best to provide timely help or share a soothing word. Do not damage the faith of anyone in virtue and Divinity. Encourage others to have that faith by demonstrating in your own life, that virtue is its own reward, and Divinity is all-pervasive and all-powerful.”
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